Best PPC Course in Lahore Pakistan | SSL Training

Pay-Per-Click advertising is a type of search engine marketing that is used to gain visibility on the search engine results page (SERP) for the purpose of driving relevant traffic to the site. According to the Pay-Per-Click model where the advertiser pays only the search engine where the user interacts with or clicks the ad and it is redirected to the advertisers’ landing page.

PPC (Pay Per Click)

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Course: PPC(Pay-Per Click)

Time: 09:00am to 06:30pm

Days: Weekdays (Monday to Friday)

Weekend: (Saturday and Sunday)

Course Starting Date: Coming Soon

SSL Trainings Introduces PPC Course In Lahore 

Course Description

This course will allow you to better understand and appreciate the importance of Pay-Per-Click Advertising, and how it can be used to effectively drive quality traffic to your website. We cover the key concepts and terminology used within the field of pay per click and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.

Learn how to set up a Google AdWords account, and develop an AdWords campaign. The process of setting up a Google AdWords campaign will focus on three key elements: keyword research, ad copy and landing pages. AdWords campaign settings and ongoing campaign management are also addressed.

Setup and manage budgets for AdWords campaigns and measure and analyze the effectiveness of the campaigns by generating detailed reports. We are also offering other course like SEO, Graphic Designing, Web Development.

Module 1:

  • Key concepts
  • Budgets
  • Power of PPC
  • Planning
  • Keyword research
  • Show Networks
  • Google PPC
  • Ad Center
  • Research Tools
  • Campaign Management                                                                                    We are also providing PPC services.

Module 2:

  • Search Campaign Process
  • Tracking Tracking
  • Keyword selection
  • Conversion metrics
  • Copy of Ad
  • Bidding
  • Landing Pages
  • Statistics
  • Directing
  • Rules and guidelines